Thursday, 8 November 2012

Target Audience.

When it comes to the target audience for my magazine, it's easier to start off with the idea of who listens to what type of music first. So, in that sector of target audience, my magazine is going to aim at people who listen to heavy metal, hardcore, post-hardcore, punk, and also indie styled music. To be stereotypical of who listens to what genre, the magazine is generally being aimed at Goths, Emos and also Indies. But other people may also listen to the music, who don't follow those stereotypes at all. To follow on with that, age is quite hard to pinpoint in this section of music really, because anyone can listen to this genre, from 5 years old, to 50 years old. So just to make it safe, and to make it appeal to everyone, the basic age group that the magazine is being aimed at is from the ages 15-24, and then 24-35. It mainly being focused on the younger group, depending on their social class. For example, most people at the age of 15-24 are in normal jobs, who kind of live a more wild lifestyle. The ideas of them going to concerts for this sort of genre, and also buying the magazines. For the 24-35 years old age group, it's a little less believable, but it is also still believable. In the sense that, they can still go to concerts at that age, just a little less likely. Most people around this age are further into the job industry, possibly getting paid slightly more, and a generally seen as more mature. That also being rather stereotypical. When it comes to male and female audiences, the magazine is going to be aimed at both. Seen as the magazine is going to feature both male singers, and female singers. Male drummers, and female drummers, and so on. This saves the ideas and comments, of the magazine being sexist in any way, shape or form. As for the idea of professions and income, using the theme of being stereotypical it is rather hard to picture people who are high up in the social class scale to read a magazine like Kerrang! or Rock Sound. So the aim there would be to aim at people who are lower down, so working class and middle class style people. As for profession, I doubt people who are working in forensic science, or popular actors would also read the magazine, so the aim there would be to appeal to people who possibly do saturday jobs, or full time jobs, but without the higher pay wage as high social class people. But once again, that's being stereotypical, those people may also read magazines that fit the genre of Rock Sound, or Kerrang!
The magazine will also be aimed at the target audience of people who are kind of rebellious in a sense, those who dress less mainstream, and just in general act different by their personality and attitudes towards others, and the community. The genre of the music fitting in with the rebellious style, not to mention anger, rage, fury, and other types of feelings and personalities. I want the magazine to relate to others, ones who keep to themselves, they don't tell others what they really feel. That way if they can't relate to others, they can at least relate to the magazine, this giving them a sense of hope, and helping them feel less alone in the world, in a sense. This can link in with situated culture, the magazine will appeal more to those who don't have perfect relationships with their families or their social groups, this also being in the sense of stereotypes. Those who do have good relationships with their families and social groups, may also relate to the magazine in other ways, or may just generally have an interest in the music genre.
I want the magazine to give the readers inspiration, for example; some people aim to start a band, and they focus on that for their whole life. Whether they become successful or not. I want the idea of them seeing these bands being successful in the magazine, to motivate them, and give them hope and the will to go out and succeed with their dreams, or at least be happy and satisfied with what they choose to do. I want it to be inspiring to them. As said earlier on, I also want the magazine to give people hope. 

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